Step-by-step recruiting playbooks based on the BrokerageGrowth.ai consulting methodology. Expand each section for detailed action steps.
Getting Started & Self-Evaluation
Manager / Recruiter / Team Leader Value Partnership Assessment
11 Sections
Prospect Sourcing Ideas
Tying sourcing signals to questions and tools
6 Strategies
4 Strategies to Recruit and Retain
A daily routine for staying on top of recruiting in the current market
4 Strategies
The Four C's of Recruiting
Competence, Confidence, Consistency, and Closings — plus how to segment and prep for your list
6 Sections
Word Tracks & Script Ideas
First Appointment Recruiting Scripts
6 sections
Pro Tip
The key is, say it your way, but remember the object is ONLY to get the appointment. This process is deeply rooted in rapport. You have to get them to sit down. Always comfort them by saying: "This meeting is for information, there is no obligation!"
Competitor Comparison
Compare your brokerage against up to 4 competitors
6 Categories
Split Plans
| Service / Item | Competitor 1 | Competitor 2 | Competitor 3 | Competitor 4 | Your Company |
|---|---|---|---|---|---|
| Base Splits | |||||
| Franchise Fee? | |||||
| Cap? | |||||
| Transaction Fee | |||||
| E&O Cost? | |||||
| Desk Fee | |||||
| Admin Fee | |||||
| Seller Transaction Fee |
Office Structure
| Service / Item | Competitor 1 | Competitor 2 | Competitor 3 | Competitor 4 | Your Company |
|---|---|---|---|---|---|
| Brick and Mortar | |||||
| Virtual |
Services / Tech Included
| Service / Item | Competitor 1 | Competitor 2 | Competitor 3 | Competitor 4 | Your Company |
|---|---|---|---|---|---|
| CRM | |||||
| Videos | |||||
| Seller Reports | |||||
| Social Media Marketing | |||||
| AI Tools | |||||
| Coaching | |||||
| Lead Gen |
Technology
| Service / Item | Competitor 1 | Competitor 2 | Competitor 3 | Competitor 4 | Your Company |
|---|---|---|---|---|---|
| What Platform? | |||||
| Monthly Cost? |
Admin Support
| Service / Item | Competitor 1 | Competitor 2 | Competitor 3 | Competitor 4 | Your Company |
|---|---|---|---|---|---|
| Enter Listings | |||||
| Schedule Appointments | |||||
| Upload Photos | |||||
| CMA's | |||||
| Verify Taxes | |||||
| Transaction Management | |||||
| Place Ads | |||||
| Order Marketing Material |
Website Traffic / Lead Gen
| Service / Item | Competitor 1 | Competitor 2 | Competitor 3 | Competitor 4 | Your Company |
|---|---|---|---|---|---|
| Listing Leads | |||||
| Company Lead Gen? |